Live Earth - The Concert for a Climate in Crisis
Date: Sunday, July 01, 2007 @ 12:45:02 UTC
Topic: General
 Live Earth is a 24-hour, 7-continent concert series taking place on 7/7/07 that will bring together more than 100 music artists and 2 billion people to trigger a global movement to solve the climate crisis.
Live Earth will reach this worldwide audience through an unprecedented global media architecture covering all media platforms - TV, radio, Internet and wireless channels.
Live Earth marks the beginning of a multi-year campaign led by the
Alliance for Climate Protection, The Climate Group and other
international organizations to drive individuals, corporations and
governments to take action to solve global warming. Former U.S. Vice
President Al Gore is the Chair of the Alliance and Partner of Live
Earth.
Live Earth was founded by Kevin Wall, the Worldwide Executive Producer
of Live 8, an event that brought together one of the largest audiences
in history to combat poverty. Wall formed a partnership with Al Gore
and the Alliance for Climate Protection to ensure that Live Earth
inspires behavioral changes long after 7/7/07.
Live Earth will stage official concerts at Giants Stadium in New York;
Wembley Stadium in London; Aussie Stadium in Sydney; Copacabana Beach
in Rio de Janeiro; Maropeng at the Cradle of Humankind in Johannesburg;
Makuhari Messe in Tokyo; the Steps of the Oriental Pearl Tower in
Shanghai; and HSH Nordbank Arena in Hamburg.
Live Earth concerts will be broadcast to a live worldwide audience by MSN at
www.LiveEarth.MSN.com.
With support from the U.S. Green Building Council, creators of the LEED
Green Building Rating System, Live Earth will implement new Green Event
Guidelines. All Live Earth venues will be designed and constructed by a team
of sustainability engineers who will address the environmental and energy
management challenges of each concert site, as well as the operations of
sponsors, partners and other Live Earth affiliates. Each venue will not only
be designed to maintain a minimum environmental impact, but will showcase
the latest state-of-the-art energy efficiency, on-site power generation, and
sustainable facilities management practices.
Live Earth is a project of the SOS campaign , which is using a powerful
multimedia platform - films, television, radio, Internet, books, wireless
and others - to move people to combat the climate crisis.
Link: http://liveearth.org/event.php
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